Spaces at Malaysia Airlines’ first Airline Requirement Briefing at this year’s World Routes in Vancouver had to be limited due to the “overwhelming response” received at its first briefing at Routes Asia in Adelaide in April earlier this year, a senior network planner told Routes News.
“Due to the overwhelming response to our first Airline Requirement Briefing in Adelaide the organisers had to limit the numbers of attendees in Vancouver. There was a good mix of attendees, some were from existing destinations, while others were new,” said Liew Chee Khuan, senior manager of Network Development and Research at Malaysia Airlines.
This year’s event marked the first time that Airline Requirement Briefings have been held in chalets in the Networking Village with a formal presentation to an audience followed by a Q&A session.
Khuan said the briefing, which highlighted the flag carrier’s growth and fleet renewal plans, had proved to be a helpful place in which to reach airports.
“It is also a good platform to network with interested parties. Given the dynamic and fluid nature of the business, the ability to find common ground to enhance value delivery to passengers is a win-win situation for both airlines and airports,” he added.
The presentation was followed by a lively Q&A session, during which airport representatives asked a host of questions. Khuan said the airline would “certainly” consider hosting an Airline Requirement Briefing again.
Malaysia Airlines was one of 10 airlines to host an Airline Requirement Briefing during World Routes, a number which included a mix of budget carriers including Ryanair and Jetstar and full service carriers such as such as KLM and Etihad Airways.
This issue is featured in Routes News 2010 Issue 6
