Airlines have embraced Twitter to transform their customer service, but airports and destinations need to catch up, says a social media analyst.
Kelvin Ng, Changi Airport Group’s assistant vice president of marketing communications, talks to Routes News about the airport’s social media strategy.
Airports have embraced social media with gusto in 2012. Joe Bates reviews some of the latest trends and developments.
Hanne Buis from Amsterdam Schiphol, talks to Routes News about the gateway’s use of Twitter, YouTube and its recent social media campaign with Starbucks.
Christi McNeill, social media strategy specialist for Southwest Airlines, talks to Routes News about the airline’s use of Twitter, blogging and other social media tools.
JetBlue has one of the largest followings on Twitter – Morgan Johnson explains how to use the mini blogging medium to your best advantage.
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