Website Magazine E-magazine

On this page:
About Routes News magazine... read more
- Routes News magazine advertising rates & specifications
About the E-magazine... read more
- Routes News Emagazine advertising rates & specifications
About the Routes News website... read more
- Routes news website advertising rates & specifications
Download now:
To download the full Routes News Media Pack click here
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First published in 2004, Routes News, the world air service development magazine, is the official publication of the World Route Development Forum and the Routes Regional events, published on behalf of UBM Aviation Routes.
In addition to keeping you up-to-date with news about the World Route Development Forum, Routes News provides bimonthly news and features for airline and airport executives involved in route development decision-making.
Editorial includes industry-leading interviews with airline CEOs; regular interviews with airline network planners, in-depth destination analysis and expert opinion pieces.

Routes News is read by the global route development community and has an ever-growing worldwide distribution list, along with bonus distribution at all the Routes events, as well as other leading aviation industry events.
Who should advertise?
• Any airport seeking to attract additional air services.
• Tourism authorities seeking to attract new air services to their destination.
• Suppliers wishing to reach airline route planners and business development executives.
• Suppliers wishing to reach airport business development managers and marketers.
Distribution
Over 7,000 copies of Routes News are mailed to the prime target audience of the World Route Development Forum and Routes Regional events, namely 400 airlines and 550 airport operators around the world. Routes News is now also available as a digital magazine, allowing readers and advertisers to access the publication wherever they are, at any time. The digital edition is on www.routes-news.com as well as www.routesonline.com.
Readership
The range and mix of airlines at the World Route Development Forum is truly impressive, with at least 100 major global carriers, as well as over 200 regional, low-cost, charter, scheduled and cargo carriers attending the event. The distribution of Routes News reflects this mix, and therefore provides airports and tourism authorities with the perfect opportunity to target potential new customers, while also keeping them up-to-date with the latest route development news from around the globe.

5% Africa
20% Asia-Pacific
46% Europe & Russia
15% North America
10% Latin America & Caribbean
4% Middle East

41% Airlines
45% Airports
14% Tourism Authorities & Economic Development Agencies
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Routes News advertising rates & specifications
Full page
| Issues | Price | Height x Width (mm) | ![]() |
|
| x1 |
£3,150/€3,780/$5,040 |
Text area |
256 x 175 |
|
| x3 |
£3,000/€3,600/$4,800 |
Trim size |
276 x 195 |
|
| x7 |
£2,700/€3,240/$4,320 |
Bleed size |
282 x 201 |
Double page spread
|
Issues |
Price |
Height x Width (mm) |
|
|
|
x1 |
£6,050/€7,260/$9,680 |
Text area |
256 x 360 |
|
|
x2 |
£5,750/€6,900/$9,200 |
Trim size |
276 x 380 |
|
|
x3 |
£5,350/€6,420/$8,560
|
Bleed size |
282 x 396 |
N.B. You should allow for the fold in the magazine
Half page
|
Issues |
Price |
Height x Width (mm) | mhhmmmm ![]() |
|
x1 |
£2,025/€2,430/$3,240 |
256 x 82 | |
|
x2 |
£1,900/€2,280/$3,040 | (no bleed) | |
|
x3 |
£1,680/€2,016/$2,688 |
m |
Please ensure that you supply the url or email address you would like your advert linked to for the online edition.
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Material requirements
| Software | Adobe InDesign (CS5), QuarkXpress (v8), Adobe Illustrator (CS5), Adobe Photoshop (CS5), Adobe Illustrator (CS5) |
| File Formats | eps, tiff, jpg, high resolution PDFs with crops and bleed |
| Resolution | 304dpi minimum |
Please ensure that all supporting graphics and fonts are included. All fonts should be outlined wherever possible.
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Routes News is now available as a digital magazine, allowing readers and advertisers to access the publication wherever they are, at any time. Available on PC, Mac, smartphone and iPad.
5 Different ways to Enhance your advert
1 Use video advertising
Why not use your promotional video to enhance your advert. It can automatically play as people read the E-magazine.
2 Sponsor an issue
When you sponsor an issue your logo can appear as the background of the digital magazine and you will receive advert space opposite the front cover.
3 Animate your advert
Movement could bring out the best in your advert. You can supply artwork to us, or work with our in house production team to create an eye-catching animation.
4 Use sound in your adverts
Sound can be added to any advert to make it stand out from the rest.
5 Social networking
Every edition of the E-magazine is made into a Facebook application, featured on routes-news.com and Routesonline Facebook pages.

E-magazine advertising rates & specifications
Video €1,000 / $1,340
Your video can appear anywhere within the advert space you have purchased in Routes News. We can link direct from Youtube or embed video straight on to your advert.
Animation €1,000 / $1,340
Animate your magazine advert using flash (AS3)
The animation can appear anywhere within the advert space you purchase in Routes News.
Sponsor an issue
1 Month: €3,000 / $ 4,000
12 Months: €29,000 / $20,000
6 Months: €15,000 / $38,670
If you sponsor an issue your advert will appear on the front page opposite the digital magazine cover.
Sound only supplied by you: €500
/ $670
Adding sound to your advert, will make your advert stand out from the rest.
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Standard
Our animated banner at the top of the website never leaves the screen and box adverts appear on every page of the website.
Exclusive
You can sponsor an entire section of the website allowing maximum exposure.
Your banner will not only sit at the top of the section, but at the top of every article published within that section
• Magazine articles
• Daily news
• Airport news
• Airline news
• Airport & Airline One2one’s
• People on the move
• View from the top
• Tourism & destinations
and much more...
One month since launch
• Over 2,000 visits
• From 108 countries
• 4,709 pageviews
• Average time spent: 2:24 minutes
• 81% new visits
• 1,714 unique visitors
and much more...

Routes News website advertising rates & specifications
The banners for the website should be in jpg or gif format - if they are an animated gif, the animation should last no longer than 10 seconds or it will be chopped off by the script.
The banner itself should be 72dpi. Max size 100kb
When you send the banner you should also provide us with a url (web address) for the banner to link to
Rotating banner
|
Price (€/$) |
Height x Width (pixels) | ![]() |
|
| 1 month | 1,200 / 1,600 | ||
| 6 months | 6,500 / 8,667 |
468 x 60 |
|
| 12 months | 11,000 / 14,667 |
Box ad
|
Price (€/$) |
Height x Width (pixels) | ![]() |
||
|
1 month |
1,000 / 1,344 | |||
|
6 months |
5,500 / 7,340 | 250 x 300 | ||
|
12 months |
10,000 / 13,340 | |||
Section sponsor Price Your advert solely on every page within the section Specifications as animated banner

1 month
3,000 / 4,000
6 months
15,000 / 20,000
12 months
25,000 / 33,340
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Please ensure that you supply the url or email address you would like your advert linked to for the online edition
Links
To download Routes News magazine media pack click here
Download the Routes News Mechanical specs by clicking here
Follow Routes News on Twitter: www.twitter.com/routesnews.
Contact Information David McCauley Senior Advertising Manager
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+44 (0) 208 831 7515 Editor Email:
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Direct line: +44 (0) 208 831 7514 Online reporter Email:
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Direct line: +44 (0) 208 831 7560
Rebecca Randall
Group Advertising Director
E-mail:
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Direct line: +44 (0) 208 831 7513
To download Routes News Media Pack click here

Oliver Clark

Steven Thompson














