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Routes Online
Etihad eyes JatAirways stake

Etihad eyes JatAirways stake

Etihad Airways has signed a memorandum of understanding (MoU) on taking equity in the Serbian flag carrier.
Etihad launches Belgrade service

Etihad launches Belgrade service

A daily flight from Abu Dhabi to the Serbian capital is now operating.
Jet Airways codeshares with Air France-KLM

Jet Airways codeshares with Air France-KLM

Codeshare agreement opens up travel under AF and KL codes to Indian cities via Bengaluru, Delhi and Mumbai.
Cargolux flies Brazil’s first B747-8F

Cargolux flies Brazil’s first B747-8F

Cargolux Airlines International claims to have launched Brazil’s first commercial B747-8 freighter service. 
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About Routes News

                Website                        Magazine                        E-magazine

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On this page:

About Routes News magazine... read more
- Routes News magazine advertising rates & specifications

 

About the E-magazine... read more

- Routes News Emagazine advertising rates & specifications

 

About the Routes News website... read more

- Routes news website advertising rates & specifications

 

 

Download now:

To download the full Routes News Media Pack click here

 

routes-read-line

 


First published in 2004, Routes News, the world air service development magazine, is the official publication of the World Route Development Forum and the Routes Regional events, published on behalf of UBM Aviation Routes.


In addition to keeping you up-to-date with news about the World Route Development Forum, Routes News provides bimonthly news and features for airline and airport executives involved in route development decision-making.

 

Editorial includes industry-leading interviews with airline CEOs; regular interviews with airline network planners, in-depth destination analysis and expert opinion pieces.


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Routes News is read by the global route development community and has an ever-growing worldwide distribution list, along with bonus distribution at all the Routes events, as well as other leading aviation industry events.

 

Who should advertise?
• Any airport seeking to attract additional air services.
• Tourism authorities seeking to attract new air services to their destination.
• Suppliers wishing to reach airline route planners and business development executives.
• Suppliers wishing to reach a
irport business development managers and marketers.

 

Distribution
Over 7,000 copies of Routes News are mailed to the prime target audience of the World Route Development Forum and Routes Regional events, namely 400 airlines and 550 airport operators around the world. Routes News is now also available as a digital magazine, allowing readers and advertisers to access the publication wherever they are, at any time. The digital edition is on www.routes-news.com as well as www.routesonline.com.


Readership
The range and mix of airlines at the World Route Development Forum is truly impressive, with at least 100 major global carriers, as well as over 200 regional, low-cost, charter, scheduled and cargo carriers attending the event. The distribution of Routes News reflects this mix, and therefore provides airports and tourism authorities with the perfect opportunity to target potential new customers, while also keeping them up-to-date with the latest route development news from around the globe.

 
Readership Breakdown by Region image
Readership Breakdown by Region
5% Africa
20% Asia-Pacific
46% Europe & Russia
15% North America
10% Latin America & Caribbean
4% Middle East
 
Readership Breakdown by Organisation
41% Airlines
45% Airports
14% Tourism Authorities & Economic Development Agencies
 
 










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Routes News advertising rates & specifications

 

Full page

Issues Price Height x Width (mm) adspecs-full
x1

£3,150/€3,780/$5,040

Text area

256 x 175

x3

£3,000/€3,600/$4,800

Trim size

276 x 195

x7

£2,700/€3,240/$4,320

Bleed size

282 x 201



Double page spread

Issues

Price

Height x Width (mm)

full-size

x1

 

£6,050/€7,260/$9,680

Text area

256 x 360

x2

£5,750/€6,900/$9,200

Trim size

276 x 380

x3

£5,350/€6,420/$8,560

 

Bleed size

282 x 396

N.B. You should allow for the fold in the magazine



Half page

Issues

Price

Height x Width (mm) mhhmmmm adspecs-halfv

x1

£2,025/€2,430/$3,240

256 x 82

x2

£1,900/€2,280/$3,040  (no bleed)

x3

£1,680/€2,016/$2,688

 m


Please ensure that you supply the url or email address you would like your advert linked to for the online edition.

 

 
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Material requirements

 

Software Adobe InDesign (CS5), QuarkXpress (v8), Adobe Illustrator (CS5), Adobe Photoshop (CS5), Adobe Illustrator (CS5)
File Formats eps, tiff, jpg, high resolution PDFs with crops and bleed
Resolution 304dpi minimum


Please ensure that all supporting graphics and fonts are included. All fonts should be outlined wherever possible.



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About the Routes News E-magazine

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Routes News is now available as a digital magazine, allowing readers and advertisers to access the publication wherever they are, at any time. Available on PC, Mac, smartphone and iPad.


5 Different ways to Enhance your advert

 

1 Use video advertising

Why not use your promotional video to enhance your advert. It can automatically play as people read the E-magazine.

use-vide

 

2 Sponsor an issue

When you sponsor an issue your logo can appear as the background of the digital magazine and you will receive advert space opposite the front cover.

sponsor-an-issue
3 Animate your advert

Movement could bring out the best in your advert. You can supply artwork to us, or work with our in house production team to create an eye-catching animation.

 

4 Use sound in your adverts

Sound can be added to any advert to make it stand out from the rest.

 

5 Social networking

Every edition of the E-magazine is made into a Facebook application, featured on routes-news.com and Routesonline Facebook pages.

 

 

 

 

E-magazine advertising rates & specifications

 

Video   €1,000 / $1,340  



Your video can appear anywhere within the advert space you have purchased in Routes News. We can link direct from Youtube or embed video straight on to your advert.


Animation  €1,000 / $1,340  
    


Animate your magazine advert using flash (AS3)  
The animation can appear anywhere within the advert space you purchase in Routes News.


Sponsor an issue      


1 Month: €3,000 / $ 4,000
     

12 Months: €29,000 / $20,000


6 Months: €15,000 / $38,670


If you sponsor an issue your advert will appear on the front page opposite the digital magazine cover.


Sound only   supplied by you: €500 
/ $670 


Adding sound to your advert, will make your advert stand out from the rest.

 

 

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About the Routes News website

banner-ad

Standard

Our animated banner at the top of the website never leaves the screen and box adverts appear on every page of the website.

standard-banner

 

 

Exclusive

You can sponsor an entire section of the website allowing maximum exposure.


Your banner will not only sit at the top of the section, but at the top of every article published within that section

standard-banner

 

 
Online features:
• Magazine articles
• Daily news
• Airport news
• Airline news
• Airport & Airline One2one’s
• People on the move
• View from the top
• Tourism & destinations
and much more...

One month since launch

• Over 2,000 visits

• From 108 countries

• 4,709 pageviews

• Average time spent: 2:24 minutes

• 81% new visits

• 1,714 unique visitors

and much more...



Routes News website advertising rates & specifications

 

 

The banners for the website should be in jpg or gif format - if they are an animated gif, the animation should last no longer than 10 seconds or it will be chopped off by the script.


The banner itself should be 72dpi. Max size 100kb


When you send the banner you should also provide us with a url (web address) for the banner to link to

 


Rotating banner

Price

(€/$)

     Height x Width (pixels)


animatedbanner
1 month 1,200 / 1,600
6 months 6,500 / 8,667

468 x 60

12 months 11,000 / 14,667


Box ad

Price

(€/$)
     Height x Width (pixels) box-ad

1 month

 1,000 / 1,344

6 months

 5,500 / 7,340  250 x 300

12 months

 10,000 / 13,340



Section sponsor

 

Price

(€/$)
animatedbanner

Your advert solely on every page

within the section

1 month 3,000 / 4,000

 Specifications as animated banner

6 months 15,000 / 20,000

 

 

 

12 months 25,000 / 33,340

 


routes-read-line


Please ensure that you supply the url or email address you would like your advert linked to for the online edition


Links

 

To download Routes News magazine media pack click here

 

Download the Routes News Mechanical specs by clicking here

 

Follow Routes News on Twitter: www.twitter.com/routesnews.
 

 

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Contact Information

Rebecca Randell
Rebecca Randall

Group Advertising Director
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Direct line: +44 (0) 208 831 7513

 

 


David-McCauley

David McCauley

 

Senior Advertising Manager

 

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

+44 (0) 208 831 7515

 

 



To download Routes News Media Pack click here


 

smlOliver-
Oliver Clark

Editor

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Direct line: +44 (0) 208 831 7514

 

 


 

 

Steven Thompson
Steven Thompson

Online reporter

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Direct line: +44 (0) 208 831 7560




 

Current Issue: Issue 3, 2013

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